New Advertising Restrictions for Betting Operators in Brazil Take Immediate Effect
A new ordinance from the Secretariat of Prizes and Bets (SPA) has immediately implemented a series of advertising measures, with the legal market just weeks away from launching.
Normative Ordinance No. 1.902, published on Friday, adopted several restrictions established in July by Normative Ordinance No. 1.231, which regulates how betting operators can advertise in Brazil.
Following a two-day hearing in November at the Supreme Federal Court (STF) to investigate the impacts of betting on the Brazilian population, a preliminary decision called for a ban on advertisements aimed at minors.
The publication of Normative Ordinance No. 1.902 means that certain aspects of Normative Ordinance No. 1.231 are now in effect. All other measures not specified in the ordinance will take effect on January 1, 2025, the launch date of the legal market in Brazil.
Which Measures Have Been Adopted in Brazil?
The ordinance immediately puts into effect four sections of Article 12 of Normative Ordinance 1.231.
This prohibits advertisements targeted at children or adolescents, as well as through channels where individuals under 18 years of age constitute the majority of the audience.
Advertisements that use images of children or elements “particularly attractive” to minors are also prohibited. Furthermore, betting cannot be associated with cultural activities aimed at adolescents in Brazil.
Item I of Article 13 has also come into effect. All communications from operators must now display age restrictions with the ‘18+’ symbol or a message that reads “prohibited for minors under 18 years of age.”
Brazil has also adopted section two of Article 17, which prevents operators from sponsoring children and encouraging gambling among adolescents.
The legislation also prohibits companies from sponsoring children’s teams or events aimed primarily at adolescents.
For these measures, the rules for inspection, monitoring, and sanctions will be implemented immediately so that the SPA can ensure compliance.
For all other advertising restrictions, operators will only be subject to this oversight from January 1st.
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