Brazil Implements Immediate Restrictions on Betting Advertising
New regulations from the Secretariat of Prizes and Bets (SPA) have swiftly enacted several advertising restrictions, as the regulated betting market in Brazil approaches its launch.
Normative Ordinance No. 1,902, published recently, immediately put into effect specific restrictions outlined in a previous ordinance, No. 1,231, which focuses on how betting operators can advertise within Brazil.
Following a hearing at the Federal Supreme Court (STF) concerning the impact of betting on the Brazilian population, a preliminary decision advocated for prohibitions on advertising directed at minors.
The publication of Normative Ordinance No. 1,902 means that certain aspects of Normative Ordinance No. 1,231 are now active. All other measures not specifically mentioned in the new ordinance will take effect on January 1, 2025, the official launch date of the legal betting market in Brazil.
Which Measures Have Been Adopted?
The ordinance immediately enforces four sections of Article 12 from Normative Ordinance 1,231.
This includes a ban on advertising that targets children or adolescents, as well as advertising through channels where individuals under 18 constitute the majority of the audience.
Advertisements featuring images of children or elements deemed “particularly appealing” to minors are also prohibited. Furthermore, betting activities cannot be associated with cultural events or activities specifically designed for adolescents in Brazil.
Item I of Article 13 has also been implemented. All communications from betting operators must now display age restrictions using the symbol ’18+’ or a message stating “prohibited for people under 18”.
Brazil has also adopted section two of Article 17, which prevents operators from sponsoring children and discouraging gambling among adolescents.
The legislation also prohibits companies from sponsoring children’s teams or events primarily aimed at adolescents.
To ensure compliance, the rules for inspection, monitoring, and sanctions related to these measures will be implemented immediately by the SPA.
All other advertising restrictions will be subject to scrutiny starting from January 1st.
Stay ahead of the curve in the fast-paced online casino world – explore the latest updates and trends at listofallcasinos.com.
