The illegal online casino Lalabet continues to actively focus on players from the Netherlands, despite the legislation and a civil lawsuit of the Dutch Lottery. According to Keurmerk Responding Affiliates, interest in Lalabet is also great, with tens of thousands of searches per month from the Netherlands.
In March, the Responsible Affiliates (KVA) quality mark came out with a new study with monthly search traffic in Google for illegal online casinos. This has shown that illegal online casinos and promoters of the illegal gambling offer are searched for more than a million times every month.
The largest illegal online gambling site, based on search traffic in Google, was Lalabet with more than 68,000 searches per month from the Netherlands. A few days after the publication of the study, the Dutch lottery announced that it has filed a civil lawsuit against Lalabet.
The state participation demands in the lawsuit that Lalabet stops his activities in the Netherlands. In addition, the gambling company wants compensation for the missed income due to the illegal online casino.
More than a year ago, Casbit Group NV, the former parent company of Lalabet, was also imposed an order subject to a penalty. The same gambling company was declared bankrupt last December, because the gambling company did not pay several claims from, among others, Dutch gamblers.
Lalabet still active
On Friday, the KVA indicated on its LinkedIn page that Lalabet is still active in the Netherlands despite the legislation. According to the quality mark, there is still a considerable interest from the Netherlands with more than 64,000 searches on Google for the term ‘Lalabet’ every month.
Also, the illegal operator is constantly working on new strategies that ensure that the brand remains visible in the Netherlands. The gambling site uses, among other things, a URL with ‘NL’ stated in it, where players also end up on a site with a Dutch customer service. In addition, it is stated that they have a permit in the Netherlands and can be used safely for Dutch players.
According to the KVA, the illegal providers are becoming increasingly aggressive and striking in their commercials for Dutch people. The organization therefore strives to stop this deception together with other industry associations and the Gaming Authority.
“During monitoring at the KVA, we see more and more new illegal casinos coming online. But we also see that old well -known parties innovate. Lalabet was active for a long time under a permit in Curaçao, but now (as far as we can see) has opted for a permit in the even worse -regulated costa rica. The most strict online casinos is the strict online casinos. It is hoped that we can still prevent this before we head for a German situation. “
Steven Vrolijk, KVA
