Aristocrat Interactive Expands Partnership with Cliff Castle Casino Hotel
Aristocrat Interactive, the online division of Aristocrat, has announced an expansion of its alliance with Cliff Castle Casino Hotel to offer new player-centric solutions. This agreement falls under their Gaming Systems division.
Cliff Castle Casino Hotel, located in Camp Verde, Arizona, has been a client of the Oasis comprehensive casino management system for over 20 years.
As part of the new agreement, the operator will add Aristocrat Interactive’s mobile player application, PlayerMax, as well as its cardless Mobile solution nCompass, the progressive management solution ONE LINK, and the Oasis Loyalty product suite, all over the summer.
These additional products will allow Cliff Castle Casino Hotel to send real-time progressive data to video screens on the marquee and to electronic gaming machines (EGMs) on the floor via ONE LINK.
According to Aristocrat, the Oasis Loyalty product package will enable “advanced campaign management and enterprise-wide tier management, which will ultimately result in increased operational efficiency and greater player retention.”
Through PlayerMax, Cliff Castle Casino Hotel customers will benefit from access to “a combination of immersive options, engaging features such as live progressive jackpots, exciting rewards, and personalized offers to stay informed through timely location-based communications,” they detailed.
Players will also be able to check in via their mobile device, allowing them to play an EGM without having to insert a physical player card.
Kristen Jones, Vice President of Sales for Aristocrat Interactive Gaming Systems, stated, “We are very proud to be a trusted provider of products that support casino operations, while also keeping the player experience at the top of mind.”
Paul Hamm, Director of Gaming at Cliff Castle Casino Hotel, expressed, “Aristocrat Interactive has been instrumental in our ability to offer our players a personalized and entertaining casino experience.”
“We are confident that the addition of these products will continue to elevate the player experience and showcase the value we bring to players, reinforcing Cliff Castle Casino Hotel as a premier gaming destination,” he concluded.
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