iGaming.com Joins Quality Mark Responsible Affiliates (QMRA)
Casino affiliate iGaming.com has officially joined the Quality Mark Responsible Affiliates (QMRA). This international version of the Responsible Affiliates Quality Mark continues to optimize its quality requirements.
iGaming.com is an international casino affiliation website that targets multiple countries. The company is led by Dr. Andreas Dietsche. He recently shared his vision on the moral and social issues surrounding online gambling.
The partnership between iGaming.com and QMRA’s international sister organization starts with the certification of the portfolio of Danish websites. These are now being tested against the QMRA’s compliance framework.
Steven Vrolijk of the QMRA is pleased with the addition of iGaming.com:
“We are very pleased that iGaming.com has chosen to join the QRMA. Their decision demonstrates that the need for reliable, structured compliance is gaining momentum. It strengthens our position to advocate for a safe and transparent online gambling environment.”
Steven Vrolijk, QRMA
Dr. Ditsche is also happy with the collaboration:
“At iGaming.com, compliance and trust are not just priorities, but form the basis of our identity. We are committed to promoting safe and responsible gambling, driven by both ethical conviction and long-term business integrity. Our collaboration with QRMA offers an independent perspective on our compliance efforts and further strengthens our reputation as a responsible and transparent market leader.”
Dr. Andreas Ditsche, CEO, iGaming.com Group GmbH
iGaming.com is not the first major international casino affiliate to join the QMRA. Previously, parties such as Gentoo Media (formerly Gaming Innovation Group, GIG) and GameLounge (owner of MeneerCasino) did the same.
Tightening Quality Requirements
The QMRA compliance team will soon assess the first participating website of iGaming.com. This will be based on the established quality requirements aimed at achieving responsible marketing in the affiliate sector.
The QMRA is tightening these requirements based on market developments. One of these developments is the most recent core update from Google. According to the quality mark, this emphasizes the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
QMRA certifications will now include a new section called ‘Company Verification and Relationship with QMRA’.
- This section confirms that the QMRA has verified the identity of the organization behind the website. This acknowledges that it is an existing, reliable party.
- QMRA will also confirm with the certification that it is in contact with the management of the organization.
Periodic quality controls are carried out on the affiliated website(s).
This added transparency contributes to the status of the certified affiliate websites. Not only in relation to governments, regulators, and partners, but also for search engines. These are increasingly focused on sources with authority, according to the QMRA.
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