Mattel Launches UNO Social Clubs at Palms Casino Resort

Mattel Launches UNO Social Clubs, Debuting in Las Vegas

Toy and family entertainment giant Mattel is launching its UNO Social Clubs this week, a new nationwide pop-up experience that brings the classic card game into a social event format, debuting in Las Vegas.

Las Vegas Activation Details

The first activation will take place from July 18-20 at the Palms Casino Resort in Las Vegas, where a contest winner and a guest will gain exclusive access to a fully customized UNO suite.

UNO-Themed Experience

The space includes UNO-themed decor, a private bowling alley, a technicolor game room, and a personal game host. Mattel held a contest on TikTok to determine the lucky winner of the first UNO Social Club experience.

The event will showcase different versions of the classic card game, including:

• UNO Golf: Players aim for the lowest score by strategically clearing columns.
• UNO Teams: Players pair up to win as a duo.
• UNO Show No Mercy: A more intense version with severe penalties and elimination rules.

Mattel’s Vision for Social Gaming

Ray Adler, Vice President and Global Head of Games at Mattel, expressed his enthusiasm for the launch:

“We created UNO Social Clubs to reimagine what game night can be — bringing people together for real-world fun, connection, and some friendly competition.”

Future Expansion

The Las Vegas UNO Social Club marks just the beginning of this new concept. New UNO Social Club pop-ups will launch in major U.S. cities later this year, transforming bars and venues into game night destinations with themed drink menus, photo opportunities, and tournament-style play.

About UNO

UNO, created in 1971 by Merle Robbins, is a popular American multiplayer “shedding”-type game where the main objective is to be the first player to get rid of all the cards in their hand. Mattel’s new venture positions itself as a means for people to reinvent game nights, prioritizing social interaction and a touch of luxury.