Pragmatic Play Partners with Flutter for Exclusive Live Casino Content
Pragmatic Play, a leading online gaming content provider, has announced a new agreement with Flutter to become the exclusive provider of live casino tables for its UK and Ireland brands.
Through this strategic partnership, Pragmatic Play will supply live content, including its range of live casino products, to Paddy Power, Betfair, Sky Vegas, and other brands within the Flutter portfolio.
In addition to table games, game shows, and dedicated tables, Pragmatic Play will offer its Smart Studio solution. This will allow Flutter’s various brands to customize the look and feel of network titles to align with their branding.
Furthermore, Pragmatic Play will enhance Flutter’s offerings with bespoke games tailored to key audiences, leveraging the operator’s extensive intellectual property to produce unique content.
“Pragmatic Play shares Flutter’s commitment to delivering unique and exceptional player experiences,” said Irina Cornides, Chief Operating Officer at Pragmatic Play. “We are delighted to become the exclusive provider of dedicated live casino tables for their popular gaming brands in the UK and Ireland, which include well-known names such as Betfair, Paddy Power, and Sky Vegas.”
“Pragmatic Play’s Smart Studio solution aligns perfectly with our strategic focus on delivering great customer experiences through innovation,” added Roisin Hogan, Commercial Director at Flutter. “We are excited to reach an agreement that will allow us to collaborate even more closely to deliver new and exciting live products and experiences to our players in the UK and Ireland.”
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