Soft2Bet’s Betinia Wins “Innovation in Casino” Award
iGaming solution provider Soft2Bet announced that its flagship brand, Betinia, has received the “Innovation in Casino” award at the EGR Marketing & Innovation Awards 2025, recognizing “the brand’s exceptional use of gamification to elevate user engagement within online casino entertainment.”
According to the company, the award highlights how Betinia “has successfully integrated its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application) as a central strategic framework,” positioning it as a transformative force that redefines the casino experience and “improving player motivation through a personalized experience, progression-based mechanics, and engaging, content-rich interactions.”
For Soft2Bet, “beyond conventional bonuses, MEGA creates a player journey focused on achievement, narrative progression, and sustained engagement, leading to a 176% increase in player retention.”
It’s worth noting that in 2024, Betinia achieved results that made it the number 1 application in local app stores.
In addition, with over 75% of users playing through native applications, Betinia has demonstrated the effectiveness of MEGA in improving mobile retention, while maintaining compliance in highly regulated markets such as Sweden and Denmark.
The engine’s agnostic platform architecture has also allowed for seamless deployment across multiple jurisdictions, reinforcing Betinia’s reputation as “one of the select few brands that successfully offer gamification at scale in a compliant and sustainable manner,” according to the provider.
Regarding the award, Soft2Bet’s Chief Marketing Officer, Oksana Tsyhankova, stated: “We know how to create effective brands, and this victory acts as proof of concept for our B2B activities, as the entire sector recognizes the full spectrum of our casino innovations.”
“All our brands demonstrate Soft2Bet’s commitment to excellence in customer experience, innovative design, and robust regulatory compliance,” she concluded.
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