FanDuel Casino Launches New Brand Campaign “Calling All Thrillionaires”
FanDuel Casino has launched a new brand campaign emphasizing the thrill of anticipation that comes with playing their games. Dubbed “Calling All Thrillionaires,” the initiative debuted this week across multiple channels, including television, digital media, social media, radio, and out-of-home advertising.
The campaign aims to highlight the entertainment experience itself rather than simply promotional offers. The first wave of advertisements focuses on the excitement of FanDuel Casino Jackpots and will run in key markets such as New Jersey, Pennsylvania, and Michigan.
“At FanDuel Casino, we believe that the real magic lies in the thrill of possibility,” stated Daniele Phillips, VP of Marketing for FanDuel Casino.
“Our newest campaign, ‘Calling All Thrillionaires,’ celebrates the enjoyment of anticipation within our new FanDuel Jackpots experience. The campaign builds upon our core brand values to always provide our players with fun, responsible, and exciting experiences at FanDuel Casino.”
The creative work was developed with Orchard Creative. Barney Robinson, CEO of the agency, described the concept as a direct appeal to online casino enthusiasts drawn to the suspense and hope of winning big.
“‘Calling All Thrillionaires’ is a clear call for all online casino players,” said Robinson. “FanDuel Casino understands that what truly motivates and drives customers is the anticipation. Our new campaign demonstrates just that.”
Two featured commercials anchor the campaign: “Mechanical Bulls,” which began airing on June 23rd, and “Haunted Home,” slated for release in September. Both ads aim to capture the excitement players feel while awaiting results on the FanDuel platform.
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